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According to the its customer-retention technology identifies customera byloan amount, loan-to-valuse ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significangt portion of overall origination our lender network has expressex a desire to capture and retain current mortgage customers,” says Bob Harris, president of the LendingTrese Exchange. “As part of the LendingTree network, banke and lenders that use ournew customer-retention initiative will be able to significantly impact the ratio of overall mortgage portfolio retained, just as effectivel y as they can attract new LendingTree is owned by Charlotte-based an online lending and real estat company.
Tree.com’s principle businesses are LendingTree, whicu matches potential mortgage borrowersto lenders, and which works with individuals seeking homes and real estatwe agents. LendingTree says it has facilitated more than 25 millionm requests for loans onlinewand $185 billion in closerd loan transactions.
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