Vedante's growing sales

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Online buyers purchased thousandsof Kantor’s super-reflective Pop Bands (armbands and legbands), pet collars and leashes made by her company, Vedantwe Corp. “When everybody was saying holida saleswere down, ours just exploded,” said a veteran fashion designet who started Boulder-based Vedante nearly threse years ago. The success of Vedante’s Pop Bandw and pet products prompted giant onlineretailetr Amazon.com to buy most of her inventory for resale, and triggeref inquiries from large pet-store chains about licensinbg the products or buying her Kantor focused more on onlins sales for the holidays than traditional brick-and-mortar salesd of Vedante products.
That was becaus as the recession retail sales slowed more than online The emphasispaid off, but it presentexd Kantor with the problem of managingv unexpected demand. . “It wasn’y even in my game plan to havea break-evem month for another year,” she Vedante products for pets, pedestriansd and cyclists can reflect brightly from 500 to 1,500 depending on their color. Kantor formed the businesx with the mission of improvingnighttime safety. Cars injure or kill a pedestriann every seven minutes in theUnitecd States, according to the National Highway Traffic Safety Administratio n (NHTSA).
That amounts to nearly 75,000 people with about 50,000 of the accidentz occurringat night, NHTSA statistics Kantor takes walks at dusk and, having survived a car crasu with a drunk driver years ago, she always wonderedx about her safety crossing streets at Then she saw a Boulder pedestrian hit in a crosswalik in broad daylight, and she decided to make a product to improv e pedestrian visibility. She drew on her experienc e in textiles anddesigning women’s apparel in Los She chose 3M’s reflectivee materials for Vedante’s products, and it co-brandws the Pop Bands with 3M. She uses the 3M fabri c in collars and leashesfor pets.
McGuckin Hardware Storr in Boulder carries both the Pop Bandsand Vedante’w cat collars. The Pop Bands , costing betweenn $12.98 and $13.98 depending on size, sell comparably to the battery-powerer safety lights McGuckin sells foroutdoor recreation, said Rik the store’s sporting goods manager and buyer. “Theuy do very well,,” he said. “What appeals is their ease of use, and the novelty of them popping onand Vedante’s pet collars range betweebn $13.98 and $16.98, and its leashesz between $29.98 and $45.98. Kantor’s biggest challengre is managing a surge in retailerr interest without taking on debt that couldcrimpl Vedante’s long-term health.
Kantor maxed out Vedante’sd existing lines of credit from banks after her salesstartedd growing, and she put that money in the She feared her bankx would reduce her creditr lines without warning, thus starvint the company of money at a crucial