P&G rolls out ads for wet toilet paper - Business Courier of Cincinnati:

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Reuters reported that starting Monday in select the company is launching television commercials for its newFresu , a flushable product that is a cros s between toilet paper and a baby wipe. The commercialsd will feature an orange and blue duck who offers a roll of Fresh Mates to the bear who stars inthe company's curreny Charmin brand toilet paper ads. In the the bear seems confused and asks The duck responds by shakintg his tail feathers at the and then once the understanding is the characters exchangea high-five. The commerciapl was developed by Darcy MasiuseBenton & Bowles, which is a unit of New York advertisinf holding group Bcom3 Inc.
A spokesmann declined to disclose the cost of the which will appear inthe mid-Atlantic and southeasternn states where Fresh Mates are being Charmin Fresh Mates will take on Kimberly-Clarjk Corp.'s Cottonelle Fresh Rollwipes, which also hit select marketws in July. The companies say that 60 percentof U.S. consumera have used their own form of the producrt by either moistening a sheet of regulaer toilet paper or using a combination of wet toiler paper andwet wipe.