Geeks Who Drink makes people think - Washington Business Journal:

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That’s the sort of triviao knowledge that can earn contemporary geeks quiz paid bar tabs and the praise of And though theword “geeks” carries negative connotations to the founders of the increasingly populae pub quiz events use it in only the most endearingb manner. “I think the name really embodiesdwhat we’re doing,” said Joel Peach, co-founder and self-proclaimed geek. “Our geeks may be people who were marginalized in the Maybethey weren’t on the football team but were on the debatd team instead. Now they want to feed an competitive urge.
” Bar triviqa games became a European phenomenon in theearly 1990s, and they soon caughg on in the United States, especially in where many bars, pubs, taverns and restaurants now hold a weekl trivia night. “A pub quiz is differenty than traditional quiz events because it becomes the focal pointof peoples’ evening,” Peacbh said. “We’re building communities of peoplre that keepcoming out.” Those communities are growing, say quizmastere Peach and his partner, John Dicker, who founderd the company four years ago.
Accordinfg to Peach, Geeks has becomes the largest proprietor of bar trivia in the eclipsing competitors such as TriviaFace Off, whichh have been conducting bar triviaz nights in Colorado for more than 10 years. As Geekds approaches its four-year anniversary in June, it has 57 hosts 63 quizzes perweek (rivalk Trivia Face Off hosts 50 per week) and has expanded beyond Colorado to Texas, New Mexico and, beginning in June, California. The Geeks also has been adding new quiznighte weekly. Its annual Geek Bowl a quiz held a week prior to the SuperBowl — sold out the Oriental Theater this year and requirede 45 volunteers.
“We field about a half-dozemn phone calls a week from peoplwe who have heard abou t us online or seen a writeup about said Peach, who wouldn’t release any figures but claimerd the company has doubled its revenue every year since it A former real estate developer and IT Peach moved from Ohio in 2004 in searcy of a lifestyle change that includerd snowboarding and an escape from what he callzs “the grind.” And though snowboardin g played a part in Peach’sa introduction to Dicker, good grammar really broughf them together.
“John remarked that he responded to my Craigslistad [for a snowboardinh partner] because I used correct Peach said with a During a chairlift brainstorming Peach, 30, and Dicker, 36, found other mutual interests, including a love of triviap knowledge and a disdaijn for traditional work. Peach said that “John didn’gt think the other trivia companies were that Armed with little more than some handwritten trivia questionds anda microphone, Peach and Dicker began pitching thei pub quiz concept to local establishments, landing their first opportunithy at Nallen’s Irish Pub in “When we started, John and I were doingf everything,” said Peach.
“Those were humble beginnings, tantamounft to working for beer money. But as soon as we laid the we realized there wasa demand.” He also said that due to low there was little startup moneu involved beyond licensing theid concept. That initial effort at Nallen’s didn’t last, but was a good learniny experience. For one thing, they’ve learned to be more selective abour where they setup shop, seekinhg out locations not too saturated by what Peach refers to as “ficklr LoDo crowds.” “There are certain kinds of bars this workes in better than others,” he said.
Aside from location, Peach said that the best resultsw usually come whenthe Geeks, the bar and independent sponsorz (such as beer and liquor companies) team up to promotse the quiz night. The Geeks has done that for anothee Irishpub — Irish Snug on Colfax Avenuse — which has had the Geeks in everyt Tuesday for the past 2½ While Peach and Dicker now have other acting as quizmasters because of increased business, Dicker continues to oversee the Snug’s heralded pub quiz night. “[The Geeks] brinfg in a lot of followers, and there’xs always new people coming in that hear abouy it onthe streets,” said Dave Snug’s manager.
“It’s always a greag experience.”